Those guidelines I read on startrek.com were laughable.
What I found amusing was the real sense of entitlement that Paramount seemed to demonstrate.
... that and the idea that anyone really 'owns' Star Trek, which (I think a lot of people would agree), is more than just a TV show.
The whole underpinning of that show was that property and ownership were not the future and that, without co-operation and understanding, you would seldom achieve anything.
So for Paramount to come across as so prescriptive and controlling in their document just put me right off.
Dream big and bold and daring.