This is why Google is favored among the savvy web geeks like myself
(aside from it's simplicity and lack of intrusive ads).Google explains in simple english how its search engine works. There's no paying to get higher ranks or fancy keyword trickery to get listed higher. Yes, keywords are still relevant, but they only account for a part of the equation. From PageRank Explained:Quote PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. So, basically, as more people link to and visit your site, your rank climbs higher. This is what you were referring to, right Andy? How Google analyzes the rest of the data, of course, is a trade secret.It's nice to see that SFXB is the fourth page listed when you query for "star fleet" and the third when searching for "x-bomber".